How does affiliate marketing work?
How does affiliate marketing work?
Affiliate marketing is a way to earn money by promoting someone else’s product or service. You earn a commission every time someone makes a purchase (or takes another desired action) through your unique affiliate link.
Here’s how it works, step-by-step:
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1. Join an Affiliate Program
You sign up for a company’s affiliate program — like Amazon Associates, ShareASale, or ClickBank. Once accepted, you get unique tracking links for their products or services.
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2. Promote the Products
You share those affiliate links on your:
- Blog or website
- YouTube channel
- Pinterest pins
- Facebook/Instagram/TikTok
- Email newsletter
You can do this through:
- Product reviews
- How-to guides
- Top 10 lists
- Gift guides
- Recommendations in posts or videos
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3. Earn Commissions
When someone clicks your affiliate link and makes a purchase, you earn a commission. The percentage depends on the program — Amazon pays around 1-10% depending on the category, while others (like software or courses) may pay 30–50% or more.
Example:
Let’s say you post a pin on Pinterest about “Top 5 Pool Toys” and use Amazon affiliate links. When someone clicks the pin, goes to Amazon, and buys a toy (or anything else during their visit), you get paid a percentage of the sale.
✅ Benefits of Affiliate Marketing
- Low startup costs (often free to join)
- No inventory or customer service needed
- Can be fully passive income
- Can scale over time with traffic growth


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